Eight years of commercial decisions made with my own name on them.

Over a decade of pattern recognition you can't prompt for.

Build & Grow

For founders, corporates and operators in categories the conventional playbook doesn't reach.

  • GTM strategy
  • Brand positioning and category framing
  • Product innovation grounded in consumer insight
  • Commercial strategy
  • Fundraising readiness
  • Retail ranging

Raise

£3m raised across five rounds in one of the hardest categories in UK consumer health.

  • Investor narrative and story
  • Pitch deck structure and commercial logic
  • Funding strategy
  • Investor pipeline and outreach

Speaking

Building in dismissed categories. Raising in a taboo category. Fundraising against structural resistance. GLP-1 and women's health. The non-linear career.

Past engagements

Oxford Saïd · Endeavor · WPP · Kraft Heinz · London & Partners · Essity · Elior · Omnicom

Advocacy

Healthtech and policy advisory.

  • Written advisory and report contributions
  • Expert commentary on GLP-1 and women's health
  • Policy roundtables and government advisory
  • Diligence sessions for VC and PE funds